Hi!
I’m CJ.
I solve business challenges through stories.
My philosophy:
The world doesn’t need more content...
We’re being waterboarded with content, day and night, and generative AI has flooded the marketplace with carbon copy reproductions—reducing the value of content as a marketing commodity to practically zero.
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...but the good stuff still converts.
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High quality content hits different. Riveting stories remain sticky in our hearts and minds. And more than ever, brands desperately need authentic storytellers who can connect with people on a human level to cut through the noise.
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I’ve touched nearly every aspect of marketing in my career, and the common ingredient to any successful marketing is strategic storytelling.
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What do we want our audiences to think, feel and do?
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How can we use the power of story to persuade them to do so?
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This is where I thrive as a brand strategist and copywriter.
Contact Me
Thank you for visiting my website. Let's hop on a call or meet for coffee to chat about how I can help. I look forward hearing from you.
From sports reporter to corporate spokesperson to in-house writer to the VP of Brand at a boutique marketing agency, I have spent my entire career in the space shared between strategy and story.
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I've led the strategic development of 80+ brands, representing hundreds of clients across healthcare, real estate, B2B, and cannabis through nearly every component of brand marketing.
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Not all business problems can be solved with strategic storytelling. But intentionally considering what you say, how you say it, and why your customers should care will make all the difference in your marketing results. ​
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Let's grab coffee to chat about your business challenges and how rethinking your brand messaging will redefine your success potential.
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